Replacing all 11 oz. Original Splits packages with Folds of Honor branded bags
will more than double all contributions raised since 2018.
READING, Pennsylvania – November 8, 2023 – Unique Snacks, a sixth-generation 102-year-old family owned and operated business and snack industry innovator, has been a proud supporter of Folds of Honor, a national nonprofit, since 2018. Folds of Honor’s mission is to provide educational scholarships to the spouses and children of fallen or disabled military and first responders.
In 2022, Unique Snacks sold 251,796 specially branded Folds of Honor packages of Original Splits through participating retailers, resulting in a donation of more than $12,500 to the nonprofit to create life-changing scholarships. Since the inception of Unique Snacks’ annual Folds of Honor campaign which runs from May through August, the business has raised close to $50,000 for the national nonprofit. By replacing all Original Splits packages – its top-selling product – with the specially branded Folds of Honor packages, Unique Snacks is making it easier for additional retail partners to participate in the program.
The change in the 2024 program will increase Unique Snacks’ average annual donation from $10,000 to approximately $50,000 without accounting for any sales growth. Based on the ease of sales created by transitioning all packages of 11 .oz Original Splits to the Folds of Honor packages, the donation amount could reach even higher. in 2024. The projected increase would generate a one-year contribution equivalent to what has been raised over the past five years combined.
“The spouses and dependents of our military members and first responders are often forgotten when a parent or guardian has made the ultimate sacrifice or been severely disabled in the line of duty,” stated Justin Spannuth, Chief Operating Officer of Unique Snacks. “It is our responsibility as positive members of the community to extend a hand to them and provide them support when they have suffered and lost so much.”
To achieve the goal of doubling the support for Folds of Honor, Unique Snacks will conduct special promotions, social media contests, and giveaways throughout the program.
Shoppers looking to show their support for the spouses and children of fallen military members and first responders can find the specially branded Folds of Honor Original Splits in their favorite grocery store, supermarket, on Amazon, or at UniqueSnacks.com from May through August. Participating retail partners across the nation include Boyer’s Food Markets, Central Market, Giant Eagle, Giant Foods, The Giant Company, Meijer, Reasor’s, Redner’s Markets, Stop & Shop, ShopRite, The Fresh Market, Tops Friendly Markets, Total Wine & More, Weis Markets and several other independent chains. The specially branded packages are also available at all military base commissaries in the U.S. throughout the year, through a partnership with the Defense Commissary Agency (DeCA).
Started by Lt Col Dan Rooney, an F-16 fighter pilot, Folds of Honor is a national nonprofit that uses 90% of all donated funds to create K-12th grade and higher education scholarships for the families of our nation’s wounded and fallen heroes. Since 2007, Folds of Honor has awarded approximately 52,000 life-changing scholarships, 41% of which were awarded to minority recipients.
“Folds of Honor is proud to align with Unique Snacks,” stated Lt Col Dan Rooney. “We believe the partnership will continue to be a force multiplier to our mission, raise awareness for Folds of Honor, and increase funding for educational scholarships to the families of American service members and first responders. Together we will meet sacrifice with hope.”
Support for Folds of Honor aligns with one of the Spannuth family’s founding principles of a commitment to community support. The partnership with Folds of Honor is one of several initiatives Unique Snacks conducts annually to support nonprofit organizations and the broader community. Previously, the business has supported hurricane relief efforts, special causes like the Bikes & Beers Social Distancing virtual bike ride to raise funds supporting COVID-19 relief efforts, and other community-focused initiatives.
Norman Cross, Director of Sales for Unique Snacks and chapter board member – Director – Anheuser-Busch Relations for the Eastern PA/NJ Chapter of Folds of Honor, added, “I am humbled that our retail partners and loyal customers have shown such great support for partnership with Folds of Honor. There are numerous programs, government agencies, and nonprofits that provide important life-changing services to our active military members, first responders, and veterans, but Folds of Honor focuses on the families dealing with the loss of a mother, father, or spouse. It is a great privilege to continue to serve my fellow veterans and their families through the Folds of Honor and Unique Snacks.”
To learn more about Unique Snacks and its signature snacks made with More Flavor, Fewer Ingredients, Smarter BakingTM, please visit www.UniqueSnacks.com. Follow Unique Snacks on LinkedIn at Unique Snacks, on Facebook at @UniqueSnacksUSA, on Twitter at @UniqueSnacksUSA, and on Instagram at @UniqueSnacksUSA. To learn more about Folds of Honor or to make a donation, visit www.FoldsofHonor.org.
About Unique Snacks
Unique Pretzel Bakery is a sixth-generation, family operated business based in Reading, PA, the Pretzel Capital of the World. In 2020 and ahead of the business’s 100th anniversary in February 2021, the company rebranded as Unique Snacks to pursue added growth in other healthy snack categories. All of the company’s crunchy and flavorful Unique Pretzels are made from a secret family recipe—slow-baked in an all-natural process that sets them apart. Unique Pretzels is home to Unique Splits, the original split-open pretzel, hollow Pretzel Shells, and other healthy, delicious pretzels that deliver a serious crunch. These aren’t just pretzels, they’re Unique!