A Unique History
The Spannuth family legacy of pretzel innovation is a "Unique" story with new histories being discovered every day.
Our Earliest Pretzel Making Accounts
1st Born Pretzel
Unique ancestor Hermann Spannuth makes a twisted soft pretzel that can be easily held by a baby as a comfort to ease the pain of teething for his son Johann.
Celebrity & Knighthood
Hermann Spannuth is knighted by German Emperor Joseph II for his pretzel making prowess to help stake a claim on Bavarian lands. War was averted with Fredrick the Great due to the Bavarian Pretzel treaty.
Bringing the Bavarian to the Home of the Brave
The Brave Immigrant
Tough as nails Johann Spannuth crosses the Atlantic in a rowboat with only one paddle, the clothes on his back, and one seriously heavy pretzel oven to protest unfair British Pretzel Taxes in the American Colonies.
America Declares Independence
Enjoys Tax Free Pretzels!
The remaining Spannuths immigrate to America after Napoleon declares war on them for refusing to sell pretzels to the French Army. Sad and hungry, they lost the Battle of Waterloo.
Beethoven composes his 9th Symphony to woo the Spannuth Pretzel makers from Pennsylvania back to Germany. Unfortunately for him they stay in America causing him to suffer from writer’s block and never completes another symphony… Ode to Pretzels!
Left Brain, Right Brain... Twisted Pretzel Brain
Flights of Fancy
To get his reach beyond Philadelphia and get customers the freshest soft pretzels right out of the oven “Innovator” Emanuel Spannuth develops a Hot-Air Balloon/Pretzel Oven Hybrid. On its maiden voyage, he crashes in rural Lebanon County, Pennsylvania where he decides to settle alongside many fellow German expatriates.
Emmanuel Spannuth conceives of pretzel “Shells” to be a German version of the Chinese Fortune Cookie. The concept is shelved because no one wants to read German fortunes.
Blazing Hard Pretzels
Days prior to the Great Pretzel Bake-off of 1860, the Spannuth Bakery is set ablaze in what is believed to be an act of sabotage. Their batch of overcooked soft pretzels are submitted to the bake-off as “New- Hard Pretzels” and go on to win the competition.
We Saw the Future and It Was Pretzel Shaped
Protecting Our Legacy
Patriotic Henry Spannuth enlists to fight for the North in the Civil War. Prior to leaving he buries all the family’s pretzel secrets to keep them safe from the South.
To celebrate victory for the North, Henry Spannuth hands out hard pretzels to his fellow troops. They make their way to President Lincoln who encourages him to continue as a baker and fulfill his dream. He knew this was a good idea because Honest Abe never lies.
Returning home, Henry sets out to reestablish and grow his pretzel business but cannot remember where he buried the family’s pretzel secrets. He spends the rest of his life digging and searching to no avail.
While traveling through Pennsylvania, Alexander Graham Bell spots Henry Spannuth in a field full of holes, talking into one of his pretzels like a mad man… at that moment he conceptualizes the telephone.
or Go Home
Word Spreads About How Unique Our Pretzels Are
President Teddy Roosevelt tries Spannuth Pretzels and proclaims they are the only pretzels hard enough for his Rough Riders. They told Teddy that he should “Speak more softly and always carry a big pretzel.”
The Uniquely Edible Floats
Local notoriety grows when Paul Spannuth builds an edible float made of hard pretzels that had a brief debut at the first Thanksgiving Parade in Philadelphia. The float won “Most Unique” by judges but unfortunately was devoured by Santa’s reindeer.
Inspired by their win at the 1st Philadelphia Thanksgiving Day Parade, “Unique” Pretzels is officially Trademarked / Incorporated by Paul Spannuth.
That Pretzel’s a Dandy
The Dandy Brothers use a unique 2-seater Reading Standard motorcycle to deliver “Classy Wares” door to door. Best-sellers were mustache wax and Unique Pretzels, both considered “the Bees Knees”.
Unique Pretzel Sales Spike!
Great Gramps William H.C. Spannuth determines that his Unique Pretzel’s relationship to mustard is “relative” while drinking beers with his buddy Al Einstein. Inspired, he develops the first batch of Unique “Dips”.
The Invention of Our Signature Splits
The Space Race
After the launch of the Sputnik satellite, Grandpa Spannuth commits Unique to become the first American pretzel in space. The United Soviet Pretzel Laborers accepts the challenge.
Grandpa Spannuth was splitting his time between a new batch of pretzels and a rocket that could get those pretzels into outer-space and accidentally burned down the family bakery. He found the split-open pretzels that survived the blaze had an out-of-this-world taste! Unique Splits were born as a mistake… uh we mean… miracle of the Space-Age!
Dylan Discovers Splits
Bob Dylan’s The Times They Are a-Changin’ is released coinciding with the in-store release of the new Unique “Splits” pretzels.
Split Moon Landing
Apollo Astronaut Neil Armstrong becomes the first human being to set foot on the Moon. It’s rumored that when he said “That’s one small step for man and one giant leap for mankind” he was referring to Unique Splits.
Our Split Pretzels Take Unique to the Next Level
Unique expands "Splits" Pretzels into mass production to keep up with demand brought on by the ravenous snack cravings of Nintendo gamers.
Teen prankster William Spannuth recalibrates the bakery ovens to run at higher temperatures as an April Fool’s joke on his dad. Pops Spannuth promptly grounded William for the rest of the 90’s, but gets the last laugh and introduces the toasty pretzels as tasty Extra Dark Splits.
Bemoaning the Major-League Baseball strike, Pops Spannuth eases his ballpark cravings by producing pretzels infused with hotdog toppings. The controversial Mustard, Ketchup, and Chili flavored Splits had fans, but were not a home-run.
New Leadership and Buried Treasure Shape the Future
Fiercely competitive brothers, William & Justin Spannuth join the Unique Pretzel Corporation establishing the 6th American generation of Spannuth family pretzel bakery operators.
Stressed-out over Y2K, William Spannuth develops Unsalted Splits to help keep everyone’s blood pressure low.
Salty Strikes Back
Due to an unanticipated overstock of salt, Justin conceives of and announces the production of Extra Salted Splits pretzel.
A Product Testing food-fight resulted in an accidental ingredient combination where Justin’s Oat Flour Pretzel prototype and William’s Cracked Wheat experiment were baked together forming Splits Multigrain Pretzels!
While dealing with a groundhog problem on the historic company grounds, The Spannuth Brothers discover a time capsule full of old family pretzel ideas and secrets.
Anticipating growth fueled by their time-capsule recipes, the Spannuth brothers realize their individual competitive spirits could be combined to dominate the pretzel world, Unique Pretzel rebrands and the company doubles in size within a year.
Our Most Recent Advancements
Ancient seeds labeled “Die Superbrezel” were recovered from the time capsule and cultivated into wheat flour for a ”Sprouted” pretzel recipe that tastes great and has amazing health benefits. Sprouted Splits are free of bad fats, lactose, and are Organic, Vegan, Kosher, and Diabetic friendly!
A Shell of a Success
To develop a new beer-filled pretzel to commemorate Oktoberfest, the Spannuth brothers revisited the 1853 “fortune cookie” pretzel recipe. They tried to replace the fortune with beer, but it kept evaporating when they baked the dough. However, the empty pretzel “Shells” tasted fantastic so they moved ahead with marketing the addictive, but sadly non-alcoholic “Pretzel Shells”.
To accommodate rapid-growth and house an expanding collection of Nicolas Cage movie memorabilia, Unique breaks-ground on a new 75,000 sq. ft. facility.
Snack Food & Wholesale Bakery announces that its 2016 “Snack Producer of the Year” award will go to Unique Pretzel Bakery.
Paint the City Green
Not much is remembered from the night the Spannuth brothers celebrated the Philadelphia Football Championship win, but the next day it seemed that craft beer got mixed into the Sourdough Pretzel dough. It tasted so incredible that they decided to share Pretzel Rings with the world, and in a green bag to mark the occasion!
Present & Beyond
Unique Pretzel continues the family tradition of delicious, one of a kind quality and innovation that has pleasured pretzel lovers for centuries. With an eye set on the future, Justin and William are working on a Red Potato Pretzel recipe for a future Mars mission. Talks with SpaceX and NASA are TBD.