iMPERFECT PRETZEL PERFECTION.

The Original That Broke the Mold.

Meet the pretzel that started a snack revolution. Baked to split open for an unmatched crunch and flavor, Original Splits are perfectly imperfect — just the way we like them.

SIX GENERATIONS OF
UNIQUE THINKING

Asking “WHAT IF?” is a
tradition in our
Pennsylvania Dutch family.
Like, WHAT IF we let the
raw pretzel set for more
than a tad? WHAT IF we
slow-bake ‘em ‘til they split
open with the most
flavorful imperfections?
Six generations have asked
this question, and it’s only
led to the crunchiest,
tastiest pretzels we could
ever imagine. The only
question left is, “WHAT IF
you run out?”
Best not let that happen.

SIX GENERATIONS OF
UNIQUE THINKING

Asking “WHAT IF?” is a
tradition in our
Pennsylvania Dutch family.
Like, WHAT IF we let the
raw pretzel set for more
than a tad? WHAT IF we
slow-bake ‘em ‘til they split
open with the most
flavorful imperfections?
Six generations have asked
this question, and it’s only
led to the crunchiest,
tastiest pretzels we could
ever imagine. The only
question left is, “WHAT IF
you run out?”
Best not let that happen.