Unique Snacks’ Sourdough Craft Beer Pretzel Rings Named “Official Pretzel” for Bikes & Beers’ Cycling and Brewery Events
READING, Pennsylvania – July 12, 2021 – Unique Snacks, a 100-year-old, sixth generation family-owned snack industry leader, announced that its hand-crafted Sourdough Craft Beer Pretzel Rings have been chosen as the Official Pretzel for the 2021 Bikes & Beers Cycling & Brewery Events. As part of the sponsorship, Unique Snacks will offer participants at approximately 17 cycling and craft beer festivals across 11 states its signature Sourdough Craft Beer Pretzel Rings.
Unique Snacks’ family-owned sourdough recipe is hand-made using only seven simple ingredients, including malted barley and hops, to create the Sourdough Craft Beer Pretzel Rings, which are inspired by the Pennsylvania Dutch. Each of the company’s premium, non-GMO certified recipes provide more flavor while using fewer ingredients.
“There is no better combination than pretzels and beer, especially after an exhilarating bike ride, stated Justin Spannuth, Vice President and Chief Operating Officer at Unique Snacks. “To truly enjoy the unique flavors of all the craft brews, you need a snack that not only cleanses your palate but also brings out the full flavor profile of each beer.”
The annual Bikes & Beers cycling and craft brewery events are a tradition in many cities across the country and feature complimentary craft beers from some of the nation’s top breweries, a customer bike plate, raffle prizes and more. Each event donates a portion of the proceeds to local cycling charities that improve cycling conditions in the region, as well as to The World Bicycle Relief.
As part of the support for the 2021 Bikes & Beers events, Unique Snacks employees will be present at the Bikes & Beers events held at Victory Brewing Company in Parkesburg, PA on July 17th, Tröegs Independent Brewing in Hershey, PA on September 18th, and Yards Brewing Company in Philadelphia, PA on October 3rd. Unique Snacks is also providing its Sourdough Craft Beer Pretzel Rings to the other Bikes & Beers events scheduled across the country.
With approximately 17 brewery events in 11 states, this year’s schedule is highly anticipated by cyclists looking forward to returning to live events and celebrating their love for bikes, beers and pretzels. Be sure to follow Unique Snacks on Instagram at www.instagram.com/uniquesnacksusa to share a photo from your favorite event featuring the signature Sourdough Rings!
“Our partnership with Bikes & Beers means cyclists will be able to enjoy our high quality, premium Sourdough Craft Beer Pretzel Rings as the perfect complement to any craft beer,” added Spannuth. “Last year, we proudly partnered with Bikes & Beers to help support the organization’s nationwide virtual social distancing ride. Cycling is such a great activity that provides physical and mental benefits, so we’re pleased to once again support the Bikes & Beers events that benefit local cyclists across the nation.”
If you are unable to attend a Bikes & Beers event near you, you can always find Unique Snacks handcrafted Sourdough Craft Beer Pretzel Rings in many major retail chains, including Giant, Giant Eagle, The Fresh Market, Weis Markets, Whole Foods Markets, Redner’s Warehouse Markets, Wegmans, Meijer and Boyer’s Food Markets, as well as on Amazon.com or UniquePretzels.com.
About Unique Pretzel Bakery
Unique Pretzel Bakery is a sixth-generation, family operated business based in Reading, PA, the Pretzel Capital of the World. In 2020 and ahead of the business’s 100th anniversary in February 2021, the company rebranded as Unique Snacks to pursue added growth in other healthy snack categories. All of the company’s crunchy and flavorful Unique Pretzels are made from a secret family recipe—slow-baked in an all-natural process that sets them apart. Unique Pretzels is home to Unique Splits, the original split-open pretzel, hollow Pretzel Shells, and other healthy, delicious pretzels that deliver a serious crunch. These aren’t just pretzels, they’re Unique!