Unique Snacks’ Sourdough Craft Beer Pretzel Rings Named “Official Pretzel”
for 2022 Bikes & Beers’ Cycling and Brewery Events
READING, Pennsylvania – May 16, 2022 – Bikes & Beers, America’s favorite cycling event, is back for the 2022 season featuring events for cyclists of all levels at 24 breweries across 14 states. Unique Snacks, a 100-year-old sixth-generation family-owned snack industry leader, announced that its hand-crafted Sourdough Craft Beer Pretzel Rings have been chosen as the Official Pretzel for the 2022 Bikes & Beers cycling and brewery events.
As part of the sponsorship, Unique Snacks will offer participants at approximately 15 cycling and craft beer festivals across ten states its signature Sourdough Craft Beer Pretzel Rings as the perfect complement to bring out the full flavors of craft beers after the cycling event.
Unique Snacks’ family-owned sourdough recipe is inspired by the Pennsylvania Dutch and hand-made using only seven simple ingredients, including malted barley and hops. The unique ring shape conveniently fits around the neck of any bottled beer. Unique Snacks’ premium, non-GMO certified recipes are created using fewer ingredients to provide more flavor.
“There is no better combination than pretzels and beer, especially after an exhilarating scenic bike ride,” stated Justin Spannuth, Vice President and Chief Operating Officer at Unique Snacks. “To truly enjoy the unique flavors of all the craft brews, you need a snack that not only cleanses your palate but also enhances the flavor profile of each beer.”
The annual Bikes & Beers cycling and craft brewery events are a tradition in many cities across the country as they feature complimentary craft beers from some of the nation’s top breweries. The festival atmosphere following the bike ride features live music, games, various food options and a charity raffle. Every event also benefits a local cycling charity to improve cycling conditions in the region.
With a higher number of events planned this year in more locations across the country, cyclists are looking forward to celebrating their love for bikes, beers and pretzels. If you are unable to attend a Bikes & Beers event near you, Unique Snacks hand-crafted Sourdough Craft Beer Pretzel Rings are available in many major retail chains, including Boyer’s Food Markets, Central Market, Giant Eagle, Giant Foods, Martins, Meijer, Reasor’s, Redner’s Markets, Stop & Shop, ShopRite, The Fresh Market, Tops Friendly Markets, Total Wine & More, Wegmans, Weis Markets and Whole Foods Markets, as well as on Amazon.com or UniqueSnacks.com.
Be sure to follow Unique Snacks on Instagram at www.instagram.com/uniquesnacksusa to share a photo from your favorite event featuring the signature Sourdough Rings! To find the Bikes & Beers event near you and view the craft beer festival schedule, visit www.bikesandbeers.com. To learn more about Unique Snacks, visit www.uniquesnacks.com.
About Unique Pretzel Bakery
Unique Pretzel Bakery is a sixth-generation, family operated business based in Reading, PA, the Pretzel Capital of the World. In 2020 and ahead of the business’s 100th anniversary in February 2021, the company rebranded as Unique Snacks to pursue added growth in other healthy snack categories. All of the company’s crunchy and flavorful Unique Pretzels are made from a secret family recipe—slow-baked in an all-natural process that sets them apart. Unique Pretzels is home to Unique Splits, the original split-open pretzel, hollow Pretzel Shells, and other healthy, delicious pretzels that deliver a serious crunch. These aren’t just pretzels, they’re Unique!