Introducing a new higher standard of quality and taste
in the mini pretzel category
READING, Pennsylvania – March 3, 2025 – Unique Snacks, a national brand recognized as a snack industry innovator, has introduced Knead ’Ems, a new line of mini pretzels that challenges the mini pretzel category. Knead ’Ems are designed for snackers of all ages, featuring bite-sized savory morsels that deliver Unique Snacks’ signature pretzel crunch.
“We’re always innovating. We recognized the perfect opportunity to innovate and respond to consumer demand in the mini pretzel category by creating a higher-quality snack made with fewer ingredients and more flavor,” said Justin Spannuth, Chief Operating Officer for Unique Snacks. “Most mini pretzels are produced as a commodity snack with competitors prioritizing quantity over flavor and quality leading to declining sales and several major brands exiting the category. This opened the opportunity for us to offer a better mini pretzel, as we remain dedicated to our core principles of utilizing simple and fewer ingredients paired with smarter baking techniques to produce a higher quality product that tastes better and is better for you.”
Knead ’Ems are the perfect snack for every occasion—whether it is packing lunches, hosting parties, enjoying a flavorful snack between meals, or even enhancing desserts as the Philly favorite ice cream topper. The Knead ’Ems product line will initially feature an all-new sourdough recipe that boasts a distinct savory flavor and irresistible crunch.
“Unique Snacks has been delighting snack lovers with better-for-you pretzels featuring more flavor, fewer ingredients, and smarter baking for over a century,” added Norm Cross, Vice President of Brand Sales and Marketing at Unique Snacks. “With Knead ’Ems, we’ve distilled our expertise into a snackable, bite-sized treat that’s as versatile as it is delicious. Whether you’re savoring the crispy sourdough crunch on its own, pairing it with your favorite dips, or adding a creative twist to your recipes, Knead ‘Ems are an irresistible addition to the snack aisle.”
Major grocery chains have recognized that supporting brands committed to higher-quality, better-for-you products attracts customers. Unique Snacks, renowned for its larger signature pretzels, is a trusted brand, and the new bite-sized Knead ’Ems product line elevates the quality and taste available in the mini pretzel category.
Key Features of Knead ’Ems:
- Bite-Sized Convenience: Perfect for sharing, dipping, or snacking straight out of the bag. Available in full-sized 11-ounce bags with a suggested retail price of $3.79 to $3.99.
- Quality Ingredients: Made with the same commitment to quality and flavor that has defined Unique Snacks for over 100 years.
- Versatile and Fun: Great for entertaining, lunches, pairing with your favorite dips and beverages, or as a standalone snack.
- Better-for-you: Simple ingredients, no preservatives, and no added sugars, no artificial colors or flavors, NON-GMO, and Vegan friendly.
- New Flavor: Featuring an all-new sourdough recipe with signature pretzel crunch.
- Additional Innovations: Available in snack bags later this year, with new flavors in development for the future.
To learn more about Unique Snacks and its signature snacks made with More Flavor, Fewer Ingredients, Smarter BakingTM, please visit www.UniqueSnacks.com. Follow Unique Snacks on LinkedIn at Unique Snacks, on Facebook at @UniqueSnacksUSA, on Twitter at @UniqueSnacksUSA, and on Instagram at @UniqueSnacksUSA.
About Unique Snacks
Unique Pretzel Bakery is a 103-year-old sixth-generation, family-owned and operated snack industry innovator based in Reading, PA, the Pretzel Capital of the World. In 2020 and ahead of the business’s 100th anniversary in February 2021, the company rebranded as Unique Snacks to pursue added growth in other healthy snack categories. Known for its high-quality signature pretzels, Unique Snacks launched Puffzels, an entirely new puffed line of snacks in 2023. All of the company’s crunchy and flavorful pretzels are made from a secret family recipe—slow-baked in an all-natural process that sets them apart. Unique Snacks is home to Splits, the original split-open pretzel, hollow Pretzel Shells, and other healthy, delicious snacks that deliver a serious crunch. These aren’t just pretzels, they’re Unique!
