With a need for speed started by the relationship with Pocono Raceway, Unique Pretzels recently partnered with New Jersey Motorsports Park (NJMP) and was named presenting sponsor for the ARCA 150.
Coming off the success with Pocono Raceway, Unique decided to further entrench itself into the world of racing by partnering with the New Jersey-based motorsports entertainment complex in the Spring of 2015.
Unique signed on to be the “Official Pretzel of New Jersey Motorsports Park” and became the only pretzel sold in concessions, as well as being featured on the menu of their “Finish Line Pub.”
The sponsorship also made Unique the title sponsor for the “ARCA 150 presented by Unique Pretzels” which fell over Memorial Day weekend on May 23-24, 2015. A representative from Unique dropped the green flag and made several radio appearances during the weekend’s event.
Along with the ARCA event, the track offers several attractions for a variety of activities. The park has three racing road courses and outdoor karting complexes, plus 10 acres of paintball fields and spaces for concerts and festivals.